Marketing: Reaching your target audience

You know who you want to reach - but how to reach them? Representatives from three organisations share how they used marketing to sell tickets to a specific audience. 

Rico Johnson-Sinclair (Director and Programmer, CineQ) discusses reaching people of colour and LGBTQ+ audiences. Nikki Stratton (Co-Founder & Director, Deaffest) looks at the best ways to market to D/deaf audiences. Catherine Downes (Co-Founder, usheru) will discuss how usheru aims to reach those that begin the ticket-buying process but don’t complete checkout.